The money question
You should ask every adviser how they are paid. Here is our answer.
We are paid a commission by the insurance company whose plan you enroll in. You pay us nothing, and your premium is not higher for having used us — plan prices are the same whether you enroll through an agent, through a call centre, or directly.
Commissions on Medicare Advantage and Part D plans are capped by federal regulation and are broadly comparable across carriers. That is the structural reason an independent agent can be genuinely neutral: there is no plan that pays us dramatically more for pointing you at it.
Supplement commissions are not capped the same way and do vary between insurers.So we will tell you plainly: on the supplement side, differences exist. Our practice is to show you the rate history alongside the quote and let you see the whole field, and to say when a lower-commission carrier is the one we would choose ourselves.
If any of that is unsatisfying, the alternative is worth knowing about — your State Health Insurance Assistance Program offers free, unbiased counselling from people paid by nobody. We refer people there regularly and we think you should know it exists.